PSA International, Singapore – 40th Floor Visitors Gallery
Summary
An interactive corporate communications tool for the world’s largest port operator. This presentation uses a blend of 3D, video, text and photos to convey the scope and quality of PSA’s operations around the globe. The port of Singapore also includes an immersive 3D model of the Pasir Panjang terminal that is currently under construction, giving a feeling of the scale of a working port without the dangers of actually being there.
The exhibit is the feature of the visitor’s lounge on the 40th floor of the PSA building. It includes 6 touch screen kiosks and a large overhead projector. Tour staff use the multimedia tool to present to a wide range of visitors from international dignitaries to local school children.
From 2005 to 2009 we provided several updates to respond to port acquisitions and video updates.
This project was rebuilt for new corporate needs in 2010.
Media
This exhibit presents a range of media within a state of the art 3D environment. The media provided to GMG included
- 360 degree x 180 degree panoramic photos
- web camera focused on one of the ports in Singapore
- photo gallery of each port
- port statistics
- port maps
- video of each port
- model photos
- engineering drawings of ships and cranes
Technology
The presentation was built using the latest 3D development tools more commonly used in the development of computer games. GMG took advantage of the latest graphics cards to create a virtual terminal of one of the ports that is currently under construction at Pasir Panjang terminal. We fully modeled the 20 hectare site including cranes, ships, trucks, containers, and buildings. We then used the virtual terminal as a tool to explain some of the processes in a modern port.
Design
This installation contains three main elements: a globe (featuring port holdings in several countries), a 3D reconstruction of the main terminals at Singapore (using it as a 3D map which may be spun around, overlayed with map details, and located the web camera and spherical panoramas on it), and the virtual terminal (to show the details of a working port).
Included in the presentation is 30 minutes of video (port videos, corporate, historical and branding videos) all in 4 languages that can be swapped in real time. Interactive diagrams explaining port operations and transshipment, and a quiz covering corporate and historical topics in Singapore ports.